Arctic Scoops - Scoops of Frozen Bliss
Project Introduction
Arctic Scoops is known for their delectable, sugary, house made ice cream. Their tagline is “Scoops of frozen bliss,” and it’s no question why.
This project brief is from the A to Z Logo Design Challenge on Instagram, where a new graphic design prompt is posted every week, and was the first prompt of 2024.
The deliverables for this project entailed a full brand identity as well as the creation of packaging for the company’s various ice cream flavors, and graphics for this in person storefront. The company’s target demographic is a family oriented audience of all ages, and wanted to present a more illustrative 50’s charm to their visual identity.
To keep the brand’s family friendly nature evident in the branding, I built out a custom bespoke logo that plays with overlapping text with a natural unevenness to the letterforms, giving it a very playful touch. Once I had established this primary wordmark, I created more variations to be used across the environmental graphics and packaging!
Brand Illustrations
Taking several of my initial pencil sketches, I created a series of single colored illustrations to be the primary identifier for the brand, and began utilizing organic, wavy shapes to accompany the icons across the packaging and graphics.
Storefront Graphics / Apparel
Now that the logo, colors, and illustrations had all been decided, I went to work developing assets for the physical storefront for Arctic scoops! This included designing a menu board for the business, where I began to use the previously mentioned blob shapes to add more character to the signage in partnership with the bold illustrations. Some other design choices that I made was to create custom logos for the brand’s signature flavor line that match the style of the the primary logo, to make these unique flavors even more memorable.
Staff and team apparel for the company reflect the colorful palette of arctic scoops, yet are simple, plain, and impactful!
Packaging
Designing the packaging for the tubs of ice cream was one of the most important and most fun parts of this project! Taking the organic blob shapes I had previously used across the signage for the ice cream shop, I created a border design around the top and bottom of the tubs, creating a look reminiscent to the patterns of thick, frozen ice. I also chose to use the monogram with the ice cream cone illustration as a topper for the lids of the tubs, a far simpler piece to compliment the illustration heavy body of the tub.
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